European elections: the “Use Your Vote” video reaches over 504 million views

As the election campaign ends, the "Use your vote" film, highlighting the importance of voting and safeguarding democracy, has been viewed more than 504 million times.

The main audiovisual product of Parliament’s election campaign features testimonies of senior citizens from different EU countries passing on their stories about democracy to the next generations and underlining that democracy and voting cannot be taken for granted.

You can watch it here.

Besides the 504.2 million views (data until 2 June) on social media platforms, video streaming, connected TV and mobile display, the film in its different formats (4-minute documentary and shorter 30-second, 15-second and 6-second clips designed for social media) has been shown by TV channels across the continent, and also in venues such as cinemas and football stadiums.

With “Use Your Vote. Or others will decide for you” as its tagline, the second phase of the institutional election campaign encompassed a multifaceted approach, including media events, digital outreach, public and private partners’ involvement, community engagement initiatives and educational programmes tailored to resonate with citizens across the EU.